First Week
  Second Week
  Third Week

Communicating Privacy 2007
By Mathias Dahlström, Belmer Negrillo & Helma Töpper






User Perception
  shit... i'm always getting interrupted trough my colleges.
How am I supposed to work then?"

First Concept 28.01.03

User Context
When we move through different environments our expectation of privacy changes. We need to set our level of availability and communicate it to our social network depending on the current context to avoid undesired interruptions/interactions.

Following some examples:
Work situation
- I couldn't work on my report, because I get interrupted through phone calls, mails, visitors all the time.

Public situation
- If I'm very depressed about a situation and there are no friends or family near by, how do I show to others that I really want to start a new conversation with strangers without invading their privacy?

" software companies
" colleagues
" user
" telecommunication companies
" service providers
" furniture manufactures
" fashion houses
" textile industry




>> General Intentions
"We help you to communicate!!"

We need to set our level of availability and communicate it to our social network depending on the current context to avoid undesired interruptions/interactions.

>> Specific Intentions
An individual social network and power hierarchy must be taken an
info account.
Being aware of the depth of different outputs, that the user can get the information.

>> Fundamental Objective
How can we aid people to identify each others availability at
different occasions and how could we help that people to remind them, that the colleague is at the moment not available?




The primary stakeholders of the service are the user,

the colleagues, the company, the hard- and software creating the core platform . The companies has only to buy this extension for their used software.

In the second and third step then would be involved the further stakeholders.



How is your project going?

The employer in a company have every week to discuss, how much time they need to finished their work, depends on this, they have a common, public timetable who show all colleagues who is available or not. So at the beginning of the week all members of the staff know the timetable of the closed colleagues. This service provides to communicate first to each other; the technology only helps the people to remind them "private time" of the others.


Rough Evidences

For instance, there is Chris, he discuss with his colleague Peter their private time for the week.

Add to the timetable there is also in the first time a software, which blocks all the private needed time, in all calendar of the employees.


There is Kate, a further colleague to Chris. She wants to mail him. During the writing the mail, the system remember her, that Chris is not available until 3pm.

It's the second step. The system "blocks" also in a visible way the mail system, the cell phone, the pad and the telephone. We assume that in 5 years the people are using at very time a wearable, like a pda, some computer in their jacket, etc.



Andy, Chris friend wants to call him, asking him for the soccer game.
If he chooses his number, immediately he sees that Chris is not available at the time.


But Tom is very forgetfully, it doesn't mutter. His colleagues wear some very smart pullovers, they tell him, that there are very busy.

This is the third and last step of the service.



Stakeholders Interest
In the beginning the product would be a product for the BtoB market.
The Target Group are the employees from within company.
They could now manage their time in a better way and work more effizient. In the end they woud have more motivation to do their work.

The service will always be perceived as a range of products, because then are the external interface that appears to the final user.

In our case the software industry are in the main product launch strategy, because we assume that the employes work with computers.

Unique Selling Proposition
In resume, people will buy this product as a special and original way to extend their self expression and to communicate their expectation of privacy to others.


User Testing

Asking of 30 User in different kind of jobs like lawers, programmer, designer, architect, independent contractors, researchers. Small discription of the concept and asking this questions:
- would you like this in your company?
- if it's up to you, would you like involed in this?
- was you miss?

Iget 12 answers promptly in the morning (i send the mail before midnight the day before!!), overall there was 15 answers.

“Why you use a technology for a communication, who is a typical human one?”
People don’t like sensors or biometric devices on their body.
Don’t use any kind of bodily expression.

“Unfriendly human processes are not better, if you use a digital solution. Let’s try to get a tool for organize and control the hectic ness and changing”
People don’t like to manage any more digital devices and get more stressed.
Create a service that spends the employees their own privacy in the daily work.

“I don’t like it, if the system blocked my whole day and I can’t get any mail or call from my friends or my family!!"
“What happened with the person, who need really silence happy for a small break with the friendly colleague? But not the nerved one!”
People don’t like to be isolated.
Using filter systems. Small Teams could communicate among themselves.

“People take part of system, if they have fun and a benefit”
Find some funny and personal stuff in the tool.
Employees could change their own images and their expression to be off or not.

- reading papers, some articles and technical reports

smart tags
smart badges
Call Processing Language (CPL)
filtering of informations

New Concept
29.02.03: privateTENT

Enjoy your work!!

after some years companies discovered, that to get their employees to much in stress would be ineffizienz, the waste a lot of time, money and very talented poeple. The employees get no new ideas, no innovation, no motivation for working in this companies. There is a consultant company who sell a service for "spending privacy". some socioligist would look at the behaviour of the company staff. the they develope an individual service for this company.

So now the company spend their employees privacy. The employees have to diskus their own privacy every month or on demand. They sign it up on a digital public whiteboard or somthings else. after that all computer, digital gadget get the information of the "blocked time". there are some sign's on the label of the door, so the colleagues know, if he is reachable or not.
every colleague has an account of hours in the week, which he could freely manage. if he need more time he has to argue with his boss.

the privacy communicating could be:
- sign on the door
- sign on his computer
- the user work at home or whatever

people want fun in the work:
- they could choose their own image to communicating privacey
- they can also choose some leys for the sentence, who is visible for all colleagues (like "i'm in the meeting", "im playing pin-pong").

Rough Examples






Macro trends (Long-Term)
digital enviroments
intelligent assistenst in the human life

Micro trends (Short Term)
use wearable for daily life
electronic paper everywhere



Stakeholders Interest
The product would be a product for the Bob market.
The Target Group is first the manager within a company. They should rethink about the organization and structure of the company together with the consulting company. Companies have very flexible to react of the market, so if all employees need a lot of privacy time, maybe they have to hire a new person for the task.

At the second part the service is for the employees of the company. They could now manage their time in a better way and work more efficient. In the end they would have more motivation to do their work.

In our case the software industry are in the main product launch strategy, because we assume that the employees work with computers.

Unique Selling Proposition
Think slowly, be efficient, give private time and get more innovations!!



helma toepper feb. 2003